Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and protects the personal information of individuals ("you" or "your") who visit our website at luces-pizza.rest, place orders, interact with our services, or otherwise engage with our business. We are committed to protecting your privacy and handling your personal information with transparency, integrity, and respect.

Please read this Privacy Policy carefully before using our website or services. By accessing or using luces-pizza.rest, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree with this Privacy Policy, please do not use our website or services.

For any questions or concerns about this Privacy Policy, you may contact us at any time using the contact information provided at the end of this document.

1. About Us

Pizza Luce is a food service business operating in the United States. We operate the website located at luces-pizza.rest and provide food ordering, delivery, and related services to our customers.

As a food service business operating within the United States, we comply with applicable federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable consumer protection regulations.

2. Information We Collect

We collect various types of information in connection with the services we provide. The categories of information we collect are described below.

2.1 Personal Information You Provide to Us

When you interact with our website or services, you may provide us with personal information directly. This includes:

• Contact Information: Your full name, email address, phone number, and mailing or delivery address.
• Account Information: If you create an account with us, we collect your username, password (stored in encrypted form), and account preferences.
• Order Information: Details about the food items you order, special dietary requests, delivery instructions, and order history.
• Payment Information: Credit or debit card details, billing address, and other financial information necessary to process your payments. Note that full payment card numbers are processed by our third-party payment processors and are not stored on our servers.
• Communications: Any messages, feedback, reviews, complaints, or other communications you send us, including through email, contact forms, or customer support channels.
• Marketing Preferences: Your preferences regarding receiving marketing communications and promotional offers from us.
• Loyalty and Rewards Information: If you participate in any loyalty program, we collect information related to your participation, point balances, and redemption history.

2.2 Information Collected Automatically

When you visit our website at luces-pizza.rest, we automatically collect certain information about your device and how you interact with our website. This information includes:

• Device Information: Your IP address, browser type and version, operating system, device type (mobile, desktop, tablet), device identifiers, and screen resolution.
• Usage Data: Pages you visit, links you click, time spent on each page, the page that referred you to our website, and the page you exit to after leaving our website.
• Log Data: Server logs that automatically record information each time you access our website, including the date and time of your visit, browser type, referring URL, and other diagnostic data.
• Location Data: Approximate geographic location based on your IP address. If you permit location access through your browser or device, we may collect more precise location information to facilitate delivery services.
• Cookie and Tracking Data: Information collected through cookies, web beacons, pixel tags, and similar tracking technologies. Please refer to Section 8 of this policy for more details about our use of cookies.

2.3 Information from Third Parties

We may also receive personal information about you from third-party sources, including:

• Payment Processors: Confirmation of payment transactions and fraud prevention information.
• Delivery Partners: Information related to the fulfillment of your delivery orders.
• Analytics Providers: Aggregated and anonymized data about website usage patterns.
• Social Media Platforms: If you interact with our social media pages or log in to our services using a social media account, we may receive certain profile information from that platform.
• Marketing Partners: Information to help us reach you with relevant advertising and promotional offers.
• Public Sources: Publicly available information that we may use to supplement the information we hold about you.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including coordinating with delivery drivers and third-party delivery services.
• Managing your account and providing customer support.
• Communicating with you about your orders, including sending order confirmations, receipts, and delivery status updates.
• Processing payments and preventing fraudulent transactions.
• Personalizing your experience on our website, including saving your preferences, favorite orders, and delivery addresses.

3.2 Business Operations and Improvement

• Analyzing website usage and performance to improve our website functionality and user experience.
• Understanding how customers use our services to develop new features, products, and menu offerings.
• Conducting internal research, audits, and business analytics.
• Maintaining records for accounting, tax, and regulatory compliance purposes.
• Detecting, investigating, and preventing security incidents, fraud, and other harmful activities.

3.3 Marketing and Promotional Communications

• Sending you promotional emails, special offers, discount codes, and newsletters if you have opted in to receive such communications.
• Providing personalized recommendations based on your order history and preferences.
• Conducting surveys and collecting feedback to improve our products and services.
• Running loyalty programs and rewards promotions.
• Serving targeted advertising on our website and on third-party platforms.

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at [email protected].

3.4 Legal and Compliance Purposes

• Complying with applicable laws, regulations, and legal processes, including responding to lawful requests from government authorities.
• Enforcing our Terms of Service and other agreements.
• Protecting the rights, property, and safety of Pizza Luce, our customers, and others.
• Resolving disputes and handling complaints.

3.5 Legal Basis for Processing

Depending on the applicable law in your jurisdiction, we process your personal information based on one or more of the following legal grounds:

• Contract Performance: Processing is necessary to fulfill orders you have placed with us.
• Legitimate Interests: Processing is necessary for our legitimate business interests, such as improving our services and preventing fraud, provided those interests are not overridden by your privacy rights.
• Legal Obligation: Processing is necessary to comply with applicable laws and regulations.
• Consent: Where required by law, we will obtain your consent before processing your personal information for specific purposes, such as direct marketing.

4. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your information in the following circumstances:

4.1 Service Providers

We engage trusted third-party service providers who assist us in operating our business and delivering our services. These providers are authorized to use your personal information only as necessary to perform services on our behalf and are contractually obligated to maintain the confidentiality and security of your information. Our service providers include:

• Payment Processors: To securely process credit card and payment transactions.
• Delivery and Logistics Partners: To fulfill food delivery orders.
• Web Hosting and Cloud Services: To host and maintain our website and databases.
• Email and Communication Service Providers: To send order confirmations, promotional emails, and customer service communications.
• Analytics Providers: To analyze website traffic and user behavior (such as Google Analytics).
• Customer Support Platforms: To manage and respond to customer inquiries.
• Marketing and Advertising Platforms: To deliver targeted advertising and manage promotional campaigns.

4.2 Legal Requirements

We may disclose your personal information if required to do so by law or in response to valid legal requests, including:

• Compliance with a court order, subpoena, or other legal process.
• Responding to requests from government authorities, law enforcement agencies, or regulatory bodies.
• Protecting the rights, property, or safety of Pizza Luce, our customers, or the public.
• Investigating potential violations of our Terms of Service or applicable laws.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or substantially all of our assets, your personal information may be transferred to the acquiring entity. We will notify you of any such change by posting a notice on our website or sending you an email, and your information will remain subject to this Privacy Policy or a privacy policy no less protective than this one.

4.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for research, analytics, marketing, and other business purposes.

4.5 With Your Consent

We may share your personal information with other third parties if you provide your explicit consent for us to do so.

5. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical safeguards designed to protect your information from unauthorized access, use, disclosure, alteration, or destruction.

5.1 Security Measures We Employ

• Encryption: We use industry-standard Secure Socket Layer (SSL) and Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our website.
• Secure Payment Processing: Payment card information is processed using PCI-DSS compliant payment processors. We do not store full payment card numbers on our servers.
• Access Controls: Access to personal information is restricted to authorized employees and service providers who need the information to perform their duties.
• Password Security: User account passwords are stored using secure hashing algorithms and are never stored in plain text.
• Regular Security Assessments: We periodically review and update our security practices to address new and evolving threats.
• Data Minimization: We collect only the minimum amount of personal information necessary for the purposes described in this policy.

5.2 Limitations

While we take reasonable steps to protect your personal information, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your information. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant authorities as required by applicable law.

6. Your Privacy Rights

Depending on your state of residence within the United States, you may have certain rights regarding your personal information. We respect and honor these rights as required by applicable law.

6.1 Rights Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)

If you are a California resident, you have the following rights under the CCPA/CPRA:

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, the categories of sources from which we collected it, our business or commercial purposes for collecting it, the categories of third parties with whom we share it, and the specific pieces of personal information we have collected about you.
• Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions provided by law.
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. To exercise this right, please contact us at [email protected].
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to purposes necessary to provide the services you requested.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you services, charge you different prices, provide you with a different level of service, or suggest that you will receive different treatment for exercising your rights.

6.2 General Privacy Rights (All U.S. Residents)

Regardless of your state of residence, we honor the following general privacy rights for all users:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You may request that we delete your personal information from our records, subject to applicable legal requirements.
• Right to Data Portability: You may request that we provide your personal information in a structured, commonly used, and machine-readable format where technically feasible.
• Right to Withdraw Consent: Where we process your personal information based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
• Right to Opt Out of Marketing: You may opt out of receiving promotional communications from us at any time.

6.3 How to Exercise Your Rights

To exercise any of your privacy rights, please submit a request to us using one of the following methods:

• Email: [email protected]
• Website: luces-pizza.rest

We will acknowledge receipt of your request within ten (10) business days and respond to your request within forty-five (45) calendar days. If we need more time, we will notify you of the extension and the reason for the delay. We may need to verify your identity before processing your request to protect the security of your personal information.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, and reporting obligations.

7.1 Retention Periods

When personal information is no longer needed, we will securely delete or anonymize it. In some cases, we may retain anonymized data indefinitely for statistical and analytical purposes, where such data can no longer be used to identify you.

8. Cookies and Tracking Technologies

Our website at luces-pizza.rest uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertising.

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the website to function properly and cannot be disabled. They enable core functionalities such as shopping cart management, user authentication, and security features.
• Performance and Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use tools such as Google Analytics for this purpose.
• Functional Cookies: These cookies allow the website to remember your preferences (such as saved delivery addresses, language settings, and past orders) to provide a more personalized experience.
• Targeting and Advertising Cookies: These cookies are used to deliver advertisements relevant to you and your interests, and to measure the effectiveness of our advertising campaigns.

8.2 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when new cookies are set. Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders or use our services effectively.

For more detailed information about the specific cookies we use and how to manage them, please refer to our Cookie Policy.

9. Children's Privacy

Our website and services are intended for use by individuals who are eighteen (18) years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 18.

If you are under 18 years of age, you are not permitted to use our website or services, create an account, or provide us with any personal information.

If we become aware that we have inadvertently collected personal information from a child under the age of 18, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe that your child under the age of 18 has provided us with personal information, please contact us immediately at [email protected] so that we can take appropriate action.

Our practices regarding children's privacy are consistent with the Children's Online Privacy Protection Act (COPPA) and other applicable laws protecting minors.

10. International Data Transfers

Pizza Luce is a business based in the United States and primarily collects and processes personal information within the United States. However, some of our third-party service providers, including cloud hosting services, analytics platforms, and payment processors, may store or process your personal information in countries other than the United States.

When we transfer personal information internationally, we take appropriate steps to ensure that your information receives an adequate level of protection in accordance with applicable privacy laws. These steps may include:

• Entering into data processing agreements with service providers that include standard contractual clauses or other approved safeguards.
• Working only with service providers that have implemented appropriate technical and organizational security measures.
• Complying with any applicable cross-border data transfer requirements under U.S. federal and state law.

By using our website and services, you understand and acknowledge that your personal information may be transferred to and processed in countries other than your country of residence, including the United States, where privacy laws may differ from those in your jurisdiction.

11. Federal Trade Commission (FTC) Act Compliance

As a business operating in the United States, Pizza Luce complies with the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive acts or practices in commerce. Our privacy practices are designed to be transparent, fair, and consistent with the representations we make in this Privacy Policy and in our other communications with you.

We adhere to the following FTC principles:

• Notice: We provide clear notice to consumers about our data collection and use practices through this Privacy Policy.
• Choice: We provide consumers with choices about how their personal information is used, particularly for marketing and advertising purposes.
• Access: We provide consumers with reasonable access to the personal information we collect about them.
• Security: We take reasonable steps to protect the personal information we collect from unauthorized access, use, or disclosure.
• Enforcement: We have procedures in place to address non-compliance with our privacy practices and to respond to consumer complaints.

12. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not owned or controlled by Pizza Luce. This Privacy Policy applies only to our website and services, and we are not responsible for the privacy practices of any third-party websites or services.

We encourage you to review the privacy policies of any third-party websites you visit before providing them with your personal information. The inclusion of a link to a third-party website on our website does not constitute our endorsement of that website's privacy practices or content.

Third-party services we may integrate with our website include (but are not limited to) payment processors, social media platforms, delivery services, and analytics providers. Each of these services operates under its own privacy policy.

13. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked across multiple websites. Currently, there is no universally accepted standard for how websites should respond to DNT signals.

At this time, our website does not respond to DNT signals in a standardized manner. However, we respect your privacy choices and encourage you to use our cookie management tools and opt-out mechanisms described in this Privacy Policy and our Cookie Policy to control how your information is used.

14. How to File a Complaint

If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can try to resolve your concerns directly.

14.1 Contact Us

To raise a privacy concern or file a complaint with Pizza Luce, please contact us using the following information:

We will acknowledge your complaint within ten (10) business days and aim to resolve it within thirty (30) calendar days. If we are unable to resolve your complaint within this timeframe, we will explain the reasons for the delay and provide you with an estimated resolution date.

14.2 Regulatory Complaints

If you are not satisfied with our response, or if you believe we are processing your personal information in violation of applicable law, you have the right to file a complaint with the appropriate regulatory authority.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, applicable laws, or technological developments. When we make material changes to this Privacy Policy, we will notify you by:

• Posting the updated Privacy Policy on our website at luces-pizza.rest with a new "Last Updated" date.
• Sending you an email notification to the email address associated with your account (for registered users).
• Displaying a prominent notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

If we make changes that materially reduce your rights or significantly expand how we use your personal information, we will seek your consent where required by applicable law.

16. Contact Information for Privacy Inquiries

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please do not hesitate to contact us. We are committed to addressing your privacy inquiries promptly and transparently.

We are dedicated to maintaining your trust and protecting your privacy. Our team will respond to all legitimate privacy inquiries as quickly as possible, and no later than the timeframes required by applicable law.

Last Updated: April 2, 2026. This Privacy Policy is effective as of April 2, 2026, and supersedes any prior versions of this policy.